Banco Hipotecario	Ricardo Teiga, Project Leader, Banco Hipotecario
�Alterbrain has shown a high degree of professionalism and has met delivery targets. It implemented an agile, easy-to-use system in a sector with low software penetration. The success of this initiative prompted the bank to undertake new projects with similar technologies.�

Company Name: Banco Hipotecario Industry: Financial Services Project: Workflow & Extranet

Company Description Banco Hipotecario is Argentina�s biggest mortgage lender. Established in 1886, the bank has built a substantial home loan business with a 35% market share in the residential market and 23% of the global market. Challenge Banco Hipotecario�s loan request processing was done with the support of several independent systems, which created internal inefficiencies and duplication of effort. It was difficult to determine the location and progress of the applications during processing. Once the loans were approved, the creation of the deed began a new and separate process that was complicated and ripe with it�s own inefficiencies. The bank needed one system to centralize information and manage loan processing, and another system to standardize and simplify the creation of the deed from the initial development through to the filing with the notaries. Solution Alterbrain developed two solutions for Banco Hipotecario: a workflow for processing loan requests and an automated system for deed creation. The first system is an integrated and modular solution that provides centralized administration and follow-up on credit requests through a simple, user-friendly workflow. It allows users to identify the physical location of the request throughout the approval process. Loan processing is now faster. Detailed information on the progress of the request is always available. The deed automation solution allows notaries and bank employees to work together online to complete the loan deeds, and share data and status reports. Benefits - Centralized information - Real-time document status and location information - Faster turn-around times - Reduced operating costs - Streamlined administrative processes - Improved customer service - Reduced administration costs - Improved documentation

Fargo	Ver�nica Bullrich, Proyect Leader, Fargo
�One of the outstanding aspects of our site is the agile and functional design developed by the Alterbrain team, as well as the development of a product catalog that allows our clients to be updated about existing products and news.�

Company Name: Fargo S.A. Food Company Industry: Retail Proyect: B2C

Company Description Fargo is a 30-year-old bread company that was founded on the belief that top quality bread could be baked and delivered for same-day consumption. Today, Fargo is Argentina’s leading producer of bread products. The company has six manufacturing plants and 1700 employees that process 200 tons of flour daily. One of their distinct strengths is their distribution system, which supplies, not only Argentina, but Brazil, Uruguay and Paraguay too. Challenge To gain competitiveness in the market, Fargo needed to develop a Web site that could capture the public’s attention and improve customer service. They wanted to use the site to improve communications, entertain site visitors, provide nutritional education services and increase commercial contacts. Solution Alterbrain developed a Web site for Fargo that integrates static information such as company background, statistics and finance information, with a dynamic product catalog that is administered by the back office. The design allows Fargo to highlight particular product lines, strengthen brand image and improve communications with customers. The design is informal and friendly, with animated menus, an expanded viewing structure and simple navigation. Communication links on the site have improved interaction with customers. Benefits - Easy navigation - Simple administration - Low maintenance costs - Improved communication with customers The back office administration tool developed by Alterbrain allows for easy updates to the product catalog. The features of the site have improved the way Fargo launches products. Due to the simplicity of the system, the site can be administered by a small number of personnel.

Zurich - Eagle Star

Juan Pablo Buigas, Account Executive, Eagle Star

�The sales system developed by Alterbrain is useful for sorting through information in other databases, like Excel, Access, etc. I can view all the information I need in a single place, which is invaluable for decision-making. The system design allows us to extract all kinds of reports from different databases and tables. It�s used to manage sales force productivity, as well as personal, commercial and tax details. The system integrates all aspects of the company�s sales effort.�

Company Name: Zurich Eagle Star Industry: Financial Services Proyect: B2E

Company Description Zurich Financial Services Group is a global leader in the financial services industry, with over US$440 billion in assets under management worldwide. Zurich Eagle Star is the commercial division that operates through a web of independent accredited vendors with their own offices in cities throughout Argentina. Eagle Star is a leader in the individual life insurance industry, with a market share of more than 30%. Argentina’s National Superintendence of Insurance ranks it as the number one life insurance company in the country. In 2000, Mercado magazine rated it as the highest quality life insurance on the market, for the fifth year in a row. Challenge The Eagle Star commercial division was using a group of systems developed in different platforms for the administration and follow-up of sales leads, clients, vendor management and policy information. The information gathered through these systems wasn’t integrated and did not provide the necessary tools for effective management and decision-making within the division. Solution Alterbrain developed an integrated Intranet/Extranet solution that brings together sales, vendor and customer information. This system streamlines operations and workflow processes for the commercial team and lowers the cost of gathering, sharing and maintaining the information. Alterbrain developed a transfer module to extract data from the policy system, validate data for consistency, and integrate it into another database application developed by Alterbrain. An administration module monitors data for accuracy with state regulations and tracks errors. The solution creates a dynamic database that can be changed and updated as the division grows. It automatically qualifies and informs vendors of incentives and events that pertain to them. It also manages monthly, quarterly and annual closing processes. It provides vendors with individual and company performance statistics. Additionally, it allows agencies and team leaders to manage personnel and track sales through the Internet. Benefits - Lower costs to gather and maintain information - Streamlined operations - Data consistency - A single user interface - Improved customer service - Improved client history tracking

Telef�nica de Argentina
Company: Telef�nica de Argentina Industry: Telecomunications Proyect: Data Warehouse Corporativo

Company Description Telefonica is the first private telecommunications operator in Argentina and it is the leader in public telephony in our country and Latin America. Moreover, it is the principal company in Latin America in telephony density. Telefonica constitutes a holding that offers from basic services to the most sophisticated systems of voice, data and image transmition. After eleven years in the market, it is recognized in the whole world for it�s technology, quality, quantity and service variety. Challenge During eleven years Telefonica undertook a process of technology reconversion. One of the company�s objectives was to focus on it�s clients instead of focusing on it�s products. To carry out this action it needed to put into practice a Corporative Data Warehouse. Solution Seta Sistemas developed the physical data model of the Corporative Data Warehouse composed by 14 subjects areas. Between them we can highlight Clients, Invoicing and Calls. The last one was designed to manage 3.600 million registers corresponding to six months of calls. Besides, this model allowed incorporating the information of the different Telefonica Business Units, such as Unifon and Advance. Seta Sistemas developed approximately 4.000 PLSOL and Unix Shell processes of Extraction, Transformation, and Load to complete the Data Warehouse. The data was taken from diverse Commercial Management systems such as, COTA, PESP y ULISES. Seta Sistemas provided Telefonica with Teradata Database Administrator. Advantages - Segmentation and customer�s fidelization - Follow up of marketing campaigns - Mining of the holding� s portfolio - Decrease in the load of consultations on the legacy systems